5 Reasons Why You Could Be Underselling Your Property

When it comes to selling your property, getting the best possible price is always the goal. Yet, many homeowners unknowingly undersell their homes, missing out on potential profit. Understanding the factors that contribute to this can help you avoid common mistakes and ensure you maximise your return. Here are the top five reasons why people may be underselling their property:

1. Poor Presentation of the Property

The way a property is presented plays a crucial role in attracting buyers and securing strong offers. A poorly presented home, whether cluttered, outdated, or in need of repairs, can turn off potential buyers or lead them to make lower offers. Buyers often struggle to see past cosmetic issues, which means they might undervalue your home based on first impressions alone.

Tip: Take the time to declutter, clean, and consider minor upgrades or repairs. A well-staged home can make a lasting impression and encourage higher bids. A good real estate salesperson should be able to guide you to present your property in the best possible light.

2. Underinvesting in Marketing

In today's competitive real estate market, simply listing your property isn’t enough. If you’re not investing in professional photography, virtual tours, or targeted advertising, your property might not reach the right audience. Poor marketing can lead to fewer showings and, ultimately, lower offers.

Tip: Work with a real estate salesperson who offers a comprehensive marketing strategy. This should include high-quality visuals, online and offline promotion, and a plan to cast a wide net to attract every possible purchaser for your property.

3. Access for Salespersons

Making your property difficult to access for viewings can severely limit its exposure. If agents or potential buyers find it hard to schedule visits due to restrictive viewing times, your property might stay on the market longer, and you could miss out on serious buyers. Limited access can also signal to buyers that you’re not fully committed to selling, leading to lower offers.

Tip: Be flexible with viewing times and ensure your property is easily accessible. The more people who see it, the better your chances of receiving competitive offers.

Did you know: Barfoot & Thompson is the only real estate agency in New Zealand to use a Supra lockbox - a secure, tracked lockbox to ensure your security whilst also facilitating access for the 1800+ salespeople in the company to bring through buyers to your property!

4. Not Knowing a Good Offer

Understanding the value of an offer requires market knowledge and experience. Some sellers may dismiss reasonable offers, holding out for something better, only to find that the market softens and they end up selling for less. Conversely, others might jump at the first offer due to uncertainty, potentially leaving money on the table.

Tip: A good real estate salesperson with their finger on the market pulse can provide insights into market trends and help you identify offers that are worth considering. Which all comes down to the last and the most important reason:

5. Not Choosing a Hungry Salesperson

The right real estate agent can make all the difference. If you choose an agent who isn’t fully committed or motivated, your property might not get the attention it deserves. A hungry agent—someone who is eager, proactive, and deeply invested in getting the best result—can drive more interest in your property and negotiate stronger offers.

Tip: Look for an agent with a proven track record, a deep understanding of the market, and a clear passion for what they do. A dedication to follow up every lead, and get the best dollar out of the market whilst protecting your interests - this is what a good agent would do!

Underselling your property is an avoidable mistake if you’re aware of the common traps. By avoiding these, you can set yourself up for success. Remember, selling your home is one of the most significant transactions you’ll make—give it the attention it deserves to achieve the best possible outcome.

Avoid These Pitfalls!

With a proven track record in selling, a keen eye for detail, and bespoke marketing strategies, selling your property with Nish will give you the edge, and set you up for success. With the backing of Barfoot & Thompson's systems, preferential marketing access, and the largest non-franchised network of salespersons, give yourself the best chance of great results -

Contact Nish today, and have a confidential chat about your real estate goals and let's make Home Dreams Happen